Optometry Practice Marketing That Actually Works in Australia (2026)
By Michael Stefanescu, 20 year optometrist and multi practice owner · Designed for Freedom Key Takeaways • Marketing only multiplies what already works. Fix three holes in the bucket first. Dispensing rate, ALV, recall completion. • The four channels that work for AU independents. Google Business Profile, recall, referral systems, local SEO with a converting website. • […]