About Michael Stefanescu

From the streets of Cabramatta to the optometry coach Australian practice owners trust with their freedom.

In the 1990s, the trains running through Cabramatta were nicknamed the Smack Express. 

Nobody got on one of those trains by accident. The suburb had a reputation as the heroin capital of Australia. Walking home meant stepping over syringes in the alleyways and stairwells of the apartment blocks. Dealers worked the streets. Users zoned out on the corners. That was the norm. 

At fourteen, that kid was me.
Mum, a Vietnamese refugee, a former teacher who had become a chef in this country, worked seven days a week to provide for us. She had escaped Vietnam and arrived in Australia with nothing in the late 1970s. She raised me largely on her own. 

Thirty years on, the same kid would sell his last optometry practice for life changing money, take a year off to travel, and become the coach Australian optometry practice owners trust with their freedom. 

This is how I got from there to here. 

And what was learned in between is the only thing I want to teach now. 

Mum fled Vietnam in the late 1970s, in the years after the fall of Saigon. A teacher at home. She arrived in Australia with nothing, no English, no money, no family, and was placed in Geelong as part of the Vietnamese refugee wave.  

It was in Geelong, in an English class for new arrivals, that she met my father. A Romanian refugee. A mechanic. He had taken a different road out of a different broken country to end up in the same room in the same regional Victorian town. 

I was born not long after. 

The early years were a moving target. Government housing in Geelong as a baby. A move to Brisbane at four. Sydney at eight, where Mum and I spent three months at the Lewisham refugee shelter waiting for the housing commission application to come through. When it was approved, we moved to Yennora, a working class suburb in Sydney’s west. 

The Salvation Army turned up with food, clothes, and the furniture to start a life there. They had been turning up for the family across all three states. 

Mum was independent. Strong willed. Determined. The discipline was strict, sometimes too strict, but the lessons were permanent. The work ethic. The refusal to be a victim. The quiet certainty that you build your own way out. 

I just did not use any of it for a while. 

By fourteen, gone. 

A teenage gang member on the streets of Cabramatta in its hardest years. Saw things no teenager should see. Did things I am not proud of. Inside gun shootouts. In the middle of knife fights. Drinking heavily. Selling drugs and getting caught, a few weeks spent in Minda Juvenile Justice followed a charge for extortion of a business in Canley Vale, before the charges were eventually dropped. 

What I never did, even then, was use. 

The heroin wave that defined the suburb in those years swept past hundreds of young men I knew. Some did not survive it. There was a line I would not cross, even at fourteen, even on the streets, even when no one was watching. 

That same line is what eventually pulled me back. 

Days before my eighteenth birthday, my first son was born. 

That was the moment. 

The change was not clean, but somewhere in the years after he arrived, a decision began to form. Become what some of my friends had already become, in jail, or already gone. Or become the father he deserved. 

I chose the second path. 

At twenty one, walked into Granville TAFE to finish Year 12 alongside other adults the system had long since written off. The Red Cross helped me buy textbooks. A spot in Optometry School followed. Then the Maki Shiobara Optometry Scholarship after my first year of uni. First class honours at the end. 

A street kid had become an eye doctor. 

It should have been the end of the story. 

It was barely the beginning. 

I then came out of uni believing what every young optometrist is told. Become excellent at the clinical work, and the rest will look after itself. 

01

Coffs Harbour for the first job. The maths did not work. After a year and racking up $25,000 in personal debt, it was not what optometry had been sold as. Back to Sydney. Locumed for twelve months. Watched practice owners up close. Saw what worked. Saw what did not. Started planning. In 2008, with less than $25,000 to my name, in the thick of the GFC, I opened a practice in one of the suburbs I had grown up in. thinking of it was pretty crazy as the interest rate for the business loan was over 10% p/a and repayment every month were over $10,000 p/m.

02

Seven years later, the loans were paid off. Took the team to Las Vegas to celebrate. That should have been the end of the story too. It was not. In 2015, opened a second practice with two partners. I made poor calls. Let my partners down in ways that took real time to repair. Sold my share. The partnership strained. The friendships nearly broke. In 2016, a major health fund audit hit hard, 5 health fund audits in a span of 4 weeks. The drive disappeared. I then chased a side hustle on Amazon looking for a way out. The numbers worked. The fulfillment did not. From the outside, it looked like I had made it. Profitable practice. Good team. House. Family. From the inside, it was a different story. 

The lie sold to me, that clinical excellence on its own would build a profitable, sellable, life giving business, was finally exposed. 

The shift did not come from a book. It came from a coach. 

After the audit, I did the one thing I had avoided for a decade. Got help. I paid $15,000 for the first life coach when that was a lot of money. Went deeper. In 2018, joined Tony Robbins Platinum Partnership. Brought business coaching in for myself and the entire team, in one year I had spent more than $200,000 in coaching. By the time it was done, more than half a million dollars had gone into my own coaching and personal development. 

In one of those rooms, a coach said something that landed in my chest.

That was the moment.

Stopped trying to be the best clinician in the practice. Started building a practice that did not need me to be there. 

Built systems. Developed leaders. Stopped flying blind on the financials and started running the practice on real numbers, projecting forward, not just reporting backward. Learned to value practices, structure deals, and the art of influence and negotiation. Bought a third practice, and through that, also acquired the real estate underneath it. 

Four pillars. Simple to name. Everything in the execution.

In 2025, sold the practices and the real estate. 

Took a year off to travel, to think, and to find the version of myself who, for the first time in two decades, had nothing he had to do. 

While preparing my own exit, I kept reviewing other optometrists’ practices, deals, valuations and exit plans. 

And kept seeing the same thing. 

Most optometrists do not have a clear path out. 

Excellent clinicians. They built something real. But the practice is dependent on them, the financials are not built for sale, and the freedom they thought ownership would give them never arrived. 

That is what Designed for Freedom is for. 

The framework I wish someone had handed me at twenty six, the same one I now run with Australian optometry practice owners over twelve months, taking them from operator to owner on terms they write themselves.

GIVING SIGHT BACK

A street kid who was given a way out by strangers, the Salvation Army, the Red Cross, and Wesley United. Also someone who has been given a scholarship, does not forget who paid it forward. 

Since 2016, I have volunteered with Australian Health Humanitarian Aid (AHHA), an Australian registered non-profit that runs annual medical, dental and eye care missions into Cambodia and Vietnam to restore sight to the rural poor. I have been on every mission since I joined, screening patients in villages, dispensing prescription glasses, and supporting the cataract surgery program. 

For the last four years I have served as AHHA’s Optometry Team Leader, and I sit on the AHHA management committee.

While I owned my practices, I used the platform to raise funds and give back. 

  • $52,000 raised for UNICEF to support Ukrainian war refugees. 
  • Over 13 villages sponsored through the John Fawcett Foundation’s Sponsor a Village program, restoring sight to villages across Bali and remote Indonesia. 
  • Multiple in practice fundraising drives for disaster relief and community health across the years. 

That commitment continues inside my coaching business today. When an optometry practice owner joins my $1m Optometry Business Accelerator and pays their program fee in full, a donation goes directly to the John Fawcett Foundation on their behalf to sponsor a village eye program in Indonesia. Their investment in their own freedom immediately funds sight restoration for someone who has none. 

That is the loop. Build the practice, sell the practice, take the freedom, and use a piece of it to give sight back to someone who cannot afford glasses, let alone surgery. 

If you work with me, you fund that too. 

This story is not a brag. 

It is the chapter before the switch. 

My clients do. 

I help optometrists transform from operators into owners, so they can build a profitable, sellable practice, get their time back, and walk away on their own terms. 

Michael Stefanescu, Designed for Freedom 

 READY TO TALK 

If it is, we talk about whether working together makes sense. Book a call with me.

No obligation, no pressure. Just a direct conversation about your practice.

WHERE TO FIND ME

Website: michaelstefanescu.com 

LinkedIn: Michael Stefanescu on LinkedIn 

Coaching brand: Designed for Freedom 

Location: Sydney, New South Wales, Australia 

Working with: Australian optometry practice owners