The 5 Day Freedom Sprint for independent Australian optometry practice owners.
In 5 short 1:1 calls, we map exactly how much profit and time is hidden inside your practice, and the real path from operator to owner.
No pitch. No pressure. Just honest data, a Freedom Statement, and a roadmap you keep, whether we ever work together again or not.
A clearer business in 5 calls.
- Day 1Freedom Audit, your real frustrations, fears, wants and aspirations
- Day 2Hidden profit estimate + benchmark gaps in your numbers
- Day 3Reclaimable time + owner dependency map
- Day 4Your written Freedom Statement + exit snapshot
- Day 5The 3 to 5 highest leverage moves for the next 90 days
You built the practice. Now it owns you.
Most independent optometry owners don’t have a growth problem. They have a freedom problem. The numbers look fine. The diary is full. And yet…
Every decision still routes through you
Staff issues, supplier calls, the printer that won’t print. If you stepped away for two weeks, you already know what would happen.
The P&L looks healthy. The bank account doesn’t.
Revenue is up. Margin is leaking somewhere. You’ve never had the time, or the framework, to find exactly where.
Selling one day is a vague hope, not a plan.
You know the practice should be more valuable than it is. You don’t yet know what a sellable, ownership light version of it looks like.
A genuine diagnostic. Not a disguised sales call.
Five focused 30 to 45 minute calls over 5 to 10 days. Real frameworks. Real numbers. A real roadmap.
The Freedom Audit
What’s actually frustrating you, what you fear, and what freedom would genuinely look like for your life.
The Money Day
We open the books, benchmark against profitable independents, and estimate the hidden profit in your current revenue.
Time, Team and Dependency
We map where your hours go and which decisions only you can make. Then identify what’s reclaimable in 90 days.
Freedom and Exit Snapshot
What success looks like beyond money, and what an exit could look like across the 4 Pathways.
The Decision Day
We connect everything. The gap becomes a 3 to 5 move plan. You decide what to do next.
Who the Sprint is, and isn’t, for.
Built for you if…
- ✓You own 1 to 3 independent optometry practices.
- ✓Annual revenue is between $600K and $3M+.
- ✓You’re profitable enough to survive, but not free enough to enjoy it.
- ✓You’re willing to look at your real numbers, openly.
- ✓You want fewer decisions on your shoulders, not more.
Not the right fit if…
- ✕You’re a chain or corporate practice owner.
- ✕You’re pre revenue or haven’t opened doors yet.
- ✕You want tactics without changing how you operate.
- ✕You can’t commit 5 x 30 to 45 minute conversations across 2 weeks.
Built from real ownership. Not theory.
“I walked the path your clients are trying to find.”
From a hard early start in western Sydney, to optometry school, to opening a practice during the GFC, to growing it for 17 years and exiting on his own terms, every framework inside the Sprint comes from running the playbook, not reading about it.
- 01Built specifically for optometry, not generic SMB coaching.
- 02Grounded in 17 years of ownership, growth and exit experience.
- 03Profit First and the 4 Exit Pathways, applied to optical.
- 04Premium, application only. Limited spots so quality stays high.
Things owners ask before applying.
Is the Sprint really free, or is there a hidden catch?
It’s currently complimentary for qualified owners because the Sprint is also how we identify the right fits for our 12 month accelerator. There’s no obligation on Day 5. Both outcomes are genuinely fine.
How is this different from a free strategy call?
A typical strategy call is a 45 minute sales conversation. The Sprint is 5 separate sessions with real deliverables you keep, regardless of what you do next.
What do I need to bring?
Honest answers, your last 12 months of P&L, and roughly 3 hours across 1 to 2 weeks. We send a short pre work form once dates are confirmed.
Will you pitch me at the end?
Day 5 includes a clear, no spin conversation about what working together would look like. If you’re not the right fit, we’ll say so. No follow up sequences, no chasing.
What happens after I apply?
You’ll get a short reply within 24 hours either way. If it’s a fit, we’ll send a personalised Sprint outline and propose 5 dates.
How many spots are open?
Typically 2 Sprints per month, reviewed in the order applications are received.
Ready to find out what’s really possible for your practice?
Apply below. Michael personally reviews every application and replies within 24 hours.
● Limited spots available
No sales team. Michael reviews every application personally.
Free 45 minute strategy call if it looks like a fit.
Maximum 10 clients per year. Timing discussed transparently.
If it’s not the right fit, Michael will tell you honestly.